An example of how UNICEF USA’s brand standards support the extension of Trick-or-Treat for UNICEF into a cohesive digital fundraising experience, balancing approachability for younger audiences with consistency across the broader UNICEF masterbrand.

ProjectTrick-or-Treat for UNICEF Digital Fundraising PlatformServicesDesign Systems, Digital Experience Design, Visual Storytelling, Cross-Team CollaborationYear2025