This work demonstrates how UNICEF’s core web system can flex to meet the expectations of high-value audiences. A more elevated visual language was introduced for this audience, designed to convey care, credibility, and respect while retaining the underlying architecture. The approach became a reference for teams as they extended the treatment across touchpoints, allowing the brand to adapt without fragmenting.

ProjectUNICEF USA High-Value Audience Landing PageServicesCreative Direction, Design Systems, Team & Project LeadershipYear2023